Matthew M. Pincus creates engaging digital and print marketing content. Matthew is skilled at
- content writing
- website management
- landing pages
- articles
- print marketing
- video
He was previously Content Editor at INTO University Partnerships.
Matthew’s background in research helps him communicate complex concepts in dynamic ways that are easy to understand. Storytelling and creative thinking are key his approach. That’s why Matthew works with
- education companies
- consultants
- research organizations
- technology and e-commerce companies
Please find his portfolio below.
Writing
INTO University Partnerships
Content Editor
Matthew worked full time with INTO from 2020-2022 on print and digital marketing.
- Created marketing content for 9 university partners for global recruitment of 14,000+ international students annually, like Hofstra University and University of South Florida.
- Collaborated with stakeholders to write, edit, and update digital content like landing pages, press releases, articles, video scripts, and social media. Print material included brochures and flyers.
- Managed 9 partner university websites on INTOStudy.com, and their affiliate profiles on 3 international recruitment platforms.
- Provided quality assurance for website data and details of 600+ university programs for students from 120+ countries.
Read a page to help students understand visa requirements.
This webpage managed COVID-19 updates for US Travel.
View this landing page for Oregon State University.
Download a flyer for Illinois State University’s Creative Technologies Program.
E-Commerce Company (Art)
SEO Blog Writer
Matthew wrote technical how-to content for this e-commerce art company.
- technical research
- making complex multi-step processes simple
- blog writing
- SEO strategy and keyword research
“I work as a remote Director of Marketing for Art ‘N Glow, which is an eCommerce art supply company based out of Plano, Texas. We were in need of someone who could write an entertaining, yet highly technical SEO blog article that would detail the process of making artistic Epoxy Resin coasters. Matthew took on this project, and was able to provide thorough research on the process, implement accurate SEO keywords, and deliver entertaining yet sophisticated content. He also followed some very specific formatting guidelines with ease.
Matthew was, by far, the best writer that we have worked with to date. Along with a brilliant mind and a natural skill for writing, he’s also meets his deadlines, and is a genuinely pleasant person in all of his communications. I highly recommend Matthew for any writing, research, or SEO projects you may have. We will hopefully be working with him again in the future. He’s truly great at what he does!” – Sylvan Kills
Technology Company (SaaS)
Content Writer and Email Marketing
Matthew wrote internal and external emails for a company that specialized in chatbots for small business customer service. He edited content articles for them to help develop their organic growth.
Something On Paper (Online Journal)
Associate Editor
Matthew collaborated with editors to conceptualize issues, articles, and edit pieces for the publication. He emphasized a storytelling framework in the pieces he worked on to increase readership for the WordPress-based journal.
“From the beginning of my experience with him, Matthew Pincus showed an unusual acuity in his ability to write critically, to analyze texts, and to research within the discipline. His original thought consistently exceeded my expectations. I worked with Matt on the online poetics journal of the Jack Kerouac School, Something on Paper.
As an associate editor, Matt read submissions and selected pieces for the journal, communicated with contributors, proofread the final product, and wrote one book review. In general, Matt is an accomplished book reviewer, who has written and published nearly twenty book reviews in addition to two critical essays. All of this evidences Matt’s ambition, his ability to manage multiple projects, and his self-directedness. Matt knows what he wants out of life; he persistently works toward his goals and recovers quickly from disappointment. In all of my interactions with him, Matt has been professional and mature.” – J’Lynn Chapman, PhD
Video
Brain Recovery and Rehabilitation Research Group at Monash University
Video Editor
Matthew created two videos for the research group’s website: one that introduced the lab’s mission, and one that introduced the team behind the research.
- video production
- video editing
“Matthew’s videos provided the right balance of professional and approachability. I have no doubt that using these embedded within our website and placed in posts on social media will increase traffic to our webpage, but more importantly they will also encourage students to get in contact.” – Natasha Lannin, PhD
Social Media
The Social Academic on YouTube
YouTube Channel Manager, Video Editor/Producer
Matthew M. Pincus is the YouTube channel manager for Jennifer van Alstyne, a Higher Education consultant who works with professors and scientists on their online presence.
- creative direction
- script writing
- video production
- video editing
- YouTube channel management
- YouTube strategy and optimization
Read “Social Media Tips for the Job Market,” an episode of The Social Academic podcast Matthew researched and scripted.
Matthew M. Pincus 